


News
LatinWorks recognized by AdAge 5 years in a row.


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Client since 2004
Bud Light • Budweiser • Michelob Ultra • Busch • Natural Light
Client since 2009
Cazadores • Dewar's
Client since 2011
Client since 1999
Client since 2005
Client since 2011
National Geographic • Utilísima
Client since 2010
Chevrolet brand and nameplates
Client since 2011
Heinz Ketchup
Client since 2008
Huggies • Kleenex • Pull-Ups
Client since 2009
Client since 2011
Aquafina • Manzanita Sol • Sierra Mist • SoBe
Client since 2008
Dove • M&M’S • Snickers • Twix • Pedigree
Client since 2010
Fruity Pebbles • Honey Bunches of Oats
Client since 2008
Client since 2008
Skittles • Starburst
Client since 2008
Client since 2011
Client since 2009
Client since 2009
| Chris MacDonald |
| Art Director |
Chris was born in Santiago, Chile and moved to the U.S. at the age of five. After graduating from UT Austin, he joined LatinWorks while it was still in its infancy. A few years later, he set off in search of adventure, which he found in California as well as Houston, working for both general and Hispanic market shops. In 2008, he got the call to come back to LatinWorks once again, only this time wiser and with 10 years of experience behind him. |
| Ryan MacDonald |
| Account Executive |
Ryan was born in Angleton, Texas to Chilean parents seeking the American Dream. With this dream ingrained in his being, Ryan went on to earn a B.S. in Biology at Texas State University and later received an M.B.A while working as an environmental scientist. New to the world of advertising, Ryan is excited to put his skills to the test and is confident he will continue to succeed in the American dream. |
| Rui Marini |
| Art Director |
Rui was born in Lisbon and raised in Milano. After graduating with a degree in International Relations, he began his career at the Chamber of Commerce. This however wasn\'t exactly up-to-speed with Rui. So, he turned to advertising and since then has lived in 4 countries and worked at agencies including Ogilvy Paris and now LatinWorks. |
| Michelle Martinez |
| Account Executive |
Michelle's passion for music, photography and video production helped her earn a liberal arts degree specializing in media production at St. Edward\'s University. In 2005, her career began as an Office Manager at LatinWorks, where she has worked her way up to Account Management. Michelle has worked with clients such as NetSpend, Texas Lottery, U.S. Cellular and is currently part of the Mars/Wrigley account team. |
| Desirée Mata |
| Senior Translator |
Desirée "with an accent" is a Venezuelan-born transcreator. She went to UT Austin and graduated with degrees in Advertising and Economics, and decided that Austin was the best place to live. Her journey at LatinWorks began in 2005, when a Creative Director discovered her peculiar interest and talent with words. Since then, Desirée has touched virtually every account at LatinWorks. Desirée also has a passion for shoes and travel, which led her to co-create shoe-gaze.com. |
| Lisa McCreery |
| Promotions |
Lisa is a Valley girl, born and raised in McAllen, Texas. She bled burnt orange during her years at UT Austin, and shared her love for Texas while studying abroad in Austria and Spain during college. After a year in Public Relations, she switched over to Advertising by joining LatinWorks. She is now an Account Executive in the Promotions department, coordinating events and retail creative campaigns for Anheuser-Busch and Dewar's. |
| Michael McLaughlin |
| Production |
Michael is a native New Yorker with nearly 25 years of both production and post-production experience. During this time, Michael has worked within the Hispanic, African-American, and Asian-American Markets, therefore, earning the name "Ethnic Mike". Although technically a Freelance Producer at LatinWorks since 2000, Michael has earned another title, "Latinworks Permalancer". Currently, he proudly maintains a LatinWorks outpost in Connecticut. |
| Anna Mejia |
| Spanglish Copywriter |
Anna Mejia grew up in an El Salvadorian household in Houston, Texas. While studying for her Master's in Advertising at the University of Texas, she interned at LatinWorks. After graduation, Anna worked for several agencies (Moroch & Partners, Secret Weapon Marketing, T3 Interactive) before returning to LatinWorks as a full-time copywriter. |
| Roberto Melendez |
| Senior Account Executive |
Roberto was born and raised in San Juan, Puerto Rico. His ad career kicked off in Detroit and later took him to the bright lights of NYC. There, he obtained over 3 years of direct & digital marketing experience, with clients such as Verizon and L'Oreal. His highest achievement to date is stuffing approximately 48 marshmallows in his mouth all at once. He welcomes new challenges. |
| Serena Melero |
| Business Manager |
Serena is from Puerto Rico (¡chévere!), and moved to Austin to join LatinWorks in 2008. Previously, she spent 7 years in NYC honing her advertising skills at a top Hispanic creative shop. Today, Serena is a Business Affairs Manager and oversees the production for Chevrolet and Lowe's. When Serena isn't enjoying quality time with her active 2-year-old daughter she can be spotted paddle boarding on Lake Austin or savoring a sumptuous meal. |
| Eliseo Mendoza-Altamira |
| Product Specialist |
A natural born Texan raised in Mexico City, Eliseo sketched his first car at the age 2 and by 9 he was driving around town. At 16 he built his first "kit" car and at 21 was promoting races at his own racetrack. Naturally, he became a racecar driver. Eliseo combined his passion for cars, photography and advertising with a boutique ad agency in Mexico. His expertise brought him to LatinWorks in 2004 to work on Hyundai, Shell's Quaker State, Pennzoil, and currently, Chevrolet. |
| John Doe |
| Award Recipient |
I was hanging out on the streets of Miami when I hollered to this Creative Director, Alejandro Egozcue who was walking out of some Hispanic Advertising Award Ceremony with an award in his hands. 'Hey man, I want one of those trophies' He replied, 'If you know the Starburst Llama spot I'll give you this one.' Luckily I did, so I retold it frame by frame. And that's how I won my very own Advertising Award. |
| Melissa Moore |
| IT Manager |
Melissa was born in Honolulu, Hawaii to military parents and eventually came to call Austin home. She began her advertising career with GSD&M at the age of 17. Four years ago she made the big move to LatinWorks. Melissa graduated from the University of Texas at Austin and as a result is a diehard UT football fan. |
| Javier Moya |
| Account Supervisor |
Javier comes from Caracas, Venezuela. After a 3-year-stint in Finance at P&G LatAm, he fell in love with Advertising. As a part of DDB Venezuela (ARS DDB), he held roles in Account Management & Planning, Digital, PR and Corporate Communications. Javier is a self-defined jack-of-all-trades pursuing a Master of Comms Mgmt from USC. Javier has worked as a schoolteacher and is passionate (addicted) to music. |
| Alejandro Nieto |
| Senior Copywriter |
Alejandro first discovered the benefits of words at the age of 14, sending love letters to his first crush. This epic enterprise gave him the motivation to dedicate his life to writing. He then began to write ads. And even though they never wrote him back, he still fell in love with them, too. |
| Domingo Palma |
| Copywriter |
Domingo is from Venezuela, which is not part of Mexico; it's located in the northern part of South America. After receiving a degree in Mass Communication from a Catholic College (go figure) he learned to write ads with the people from Leo Burnett Caracas. Since then, he's being doing his advertising copywriting all over Central America: Guatemala, Costa Rica, Dominican Republic, and even Miami. Now, he's an 8-year Hispanic market advertising magician. |
| Ashley Parker |
| Assistant Media Buyer |
One day Ashley found herself at Texas A&M with no motivation to be an engineer or agricultural economist. After transferring schools, she became involved in AAF and spent her summers competing in marketing campaigns. With almost 4 years of Hispanic agency experience, she still knows absolutely no Spanish, but her passion for advertising continues to grow. |
| Melody Parsons |
| Senior Business Manager |
Melody Parsons hails from Irving, Texas. As an advertising veteran of 23 years, she’s always looking for the next challenge. But, when Melody isn’t negotiating contracts or paying actors, she’s either getting her hands dirty in the garden or equally so in the kitchen. Taking her favorite quote from the film Auntie Mame to heart, Melody works hard and keeps clients’ and coworkers’ happy because “life is a banquet and most poor suckers are starving to death.” |
| Steve Paruszkiewicz |
| Account Supervisor |
Steve (aka Parus) grew up in Metro Detroit and can trace three generations with strong ties in the automotive industry. He has 12+ years of agency experience working on a variety of notable accounts. He joined LatinWorks Detroit as an Account Supervisor on the Chevy Regional/Retail account. In his spare time, he roams the world looking for the best scuba diving sites and sampling ingredients to improve his famous chili recipe. |
| Pelé Autographed Jersey |
| Office Décor |
I was made in Brazil and purchased for peanuts. Then Alex Ruelas had some guy named Pelé come up to me during the World Cup of ‘94 and write his name on me. Now all of a sudden I’m worth thousands. Hopefully, I can get some money out of it so I can buy some detergent and wash this graffiti off me. Of course, according to the Argentines here at the office if Alex really wants to bring life to the room, then he should have framed the soccer jersey with the #10 on the back, as well as signed by a guy who goes by the name of Maradona. |
| Javier Peraza |
| Copywriter |
Born in the mountain kingdom of Monterrey, Mexico, Javier ruled his house until his siblings were born. Despite this, he grew up with a chip on his shoulder and developed writing skills to back it up. Javier worked at different ad shops in good old Mexico before joining the LatinWorks chiefdom. He is now subject to a chief creative director, but rules at home with his wife and heir, Diego. |
| Alejandro Ramírez |
| Art Director |
Alejandro is from Bogotá - Colombia, where he studied marketing and advertising and went onto Miami Ad School for graduate studies. His likes include: behaviors and ideas, visual aesthetics, people who care, risks, cycling, skateboarding, bananas and kids. Dislikes: nonsense. |
| Celina Ramirez |
| Assistant Media Planner |
Celina was baked and served in sweltering Laredo, Texas. She graduated from The University of Texas with a degree in advertising, after a brief affair with mathematics and film. Luckily, she managed to marry both the left and right side of the brain together through the art of media planning. In her spare time, Celina enjoys photography, film and finding new restaurants with her husband. She does not, however, enjoy referring to herself in third person. |
| Monique Ramos |
| Promotions |
Monique is a Texas State graduate and acquired first-hand agency experience as a LatinWorks Intern, and then at GSD&M, as an Assistant Media Planner. Since then, Monique returned to the LatinWorks Promotions Team. Outside of the office, Monique enjoys running, yoga and exploring Austin's parks and hiking trails. In addition, Monique is completing an MA in Mass Communications, also from Texas State. |
| Rita Marie Reardon |
| Finance Coordinator |
Rita Marie is from Chevy Chase, Maryland, and yes, she is a really good dancer. She studied Finance and Art History in college while also joining LatinWorks as an intern. Scientists have referred to her as genetic perfection so it is only natural that she was selected for a position at LatinWorks after college. Today, Rita Marie is the youngest Finance Coordinator at LatinWorks. |
| Matt Reyes |
| Digital Ideation Manager |
Matt is from a small-town in Far West Texas, before it became cool. He sunk his boots in the digital world, creating Twitteros.net, and enjoyed a brief stint in the political world in Washington DC, working for Voto Latino. His work has been featured on C-SPAN, Al Jazeera, Iconoculture, PR Newswire and other media outlets. Currently, Matt works on digital strategy, analytics, and production at LatinWorks. |
| Sarah Rice |
| Account Management |
Coming from a long line of UT Longhorns, Sarah quickly made her way up to Austin from San Antonio. It was in Austin that she developed her love for advertising. After graduating from UT and performing a dozen job searches, she found herself in the banking world. Although she learned a lot, she longed for her chance in advertising. LatinWorks gave her that chance. She is now the Office Manager - making sure the daily routine runs smoothly. |
| Sandra Rivera |
| Junior Planner |
Sandra was born and raised in Houston, TX where she soon escaped to experience seasonal changes for the first time at a place called "college." She completed advertising internships in Atlanta and NYC, which led to pursuing an M.A. in Advertising from UT Austin. At LatinWorks, Sandra is mastering the art of account planning, through impactful statistical research and data analysis. Other than that, she's known for mastering the kazoo. |
| Jackie Rodriguez Reinking |
| Operations Manager |
Jackie was born and raised in Southern California and grew up in a Spanish-speaking household where family always came first. Previous to LatinWorks, she completed her college education in Honolulu with a degree in Communications and worked for the Hawaii International Film Festival. At LatinWorks, Jackie works in Human Resources and administers day-to-day Agency Operations. |
| Victor Rojas |
| Art Director |
Victor, a warrior from deep in the savage underground city of Tundaria, rescued a young woman who turned out to be the Goddess of Eternia. Providing him with cosmic battle armor and a sophisticated ray gun that could tap into almost unlimited power, the Goddess tasked Victor to protect both halves of the sword and keep them apart so as not to fall into the hands of evil. Like many warriors before him, Victor became known as "Pastor," battling to keep evil from obtaining the key to the great power hidden inside the long-forgotten Castle Grayskull. |
| Rodrigo Rothschild |
| Copywriter |
_Rodrigo__ (your name) is the__copywriter__ (your job title(s) e.g. President, CEO, Director of Human Resources, Senior Vice President) at __LatinWorks__ (company name) with responsibility for __many brands___ (business areas, e.g. business planning; research and development; marketing;). Notable is his/her __5____ (number) years as __copywriter__ (job title) for _many other agencies___ (company name). |
| Tommy Salazar |
| Print Producer |
Tommy was a college football star, earning a full-ride to Texas State and ultimately taking a chance to play for the San Diego Chargers. Tommy has been at LatinWorks since 2003 as the agency's Print Producer, ensuring that print designs arrive perfectly tailored to each destination. In his spare time, he enjoys spending time with his family, playing golf, and watching the football tradition live on through his son. |
| Ambar Salinas |
| Junior Editor |
Ambar was born in McAllen, Texas and lived in Reynosa/Tamaulipas, Mexico. Inspired by her bohemian uncles, she studied Fine Arts in Monterrey. After being discovered on MySpace, she starred in a student production, which led to her fascination in editing. As she packed her bags to become the greatest editor in LA, she was offered an internship, and now full-time gig at LatinWorks. Today, Ambar is happy to say, "Austin is way cooler then LA as it starts with an A." |
| Luis "Guigo" Sanchez |
| Copywriter |
Guigo hails from the town of Mayagüez, in the west coast of Puerto Rico. The same town his parents, grandparents and great-grandparents lived in. He attended the same university as them, and met his wife who was born in the same hospital as him, delivered by the same doctor, who happens to be her sister's father-in-law. You probably see the pattern. Then he packed up his bags to get a Master's in Advertising at UT and in the process fell in love with LatinWorks and Austin. |
| Nicole Sanchez |
| Promotions Supervisor |
Originally from New Mexico, Nicole has degrees in Business and Spanish from UT Austin. After a brief stint in technical recruiting, Nicole switched gears and has been working in the creative industry for 8+ years. Now at LatinWorks, Nicole manages day-to-day business and promotional activity for Bacardi brands, and provides support on several other accounts. Nicole enjoys Austin's laid back vibe, outdoor activities and ample supply of live music. |
| Annie Sarabia |
| Sr. Media Planner |
Annie was born and raised in Laredo, Texas and speaks both Spanish and Swedish. She received her degree in Advertising from UT Austin and spent the past few years working in the digital media industry in Florida, New York and Sweden. In her spare time, she's an avid gamer and media nerd. |
| Trevor Schwartz |
| Account Supervisor |
Trevor is a Hispanic trapped in a Gringo's body: fully bilingual and bicultural. And he's from Wyoming no less. He studied International Business in Mexico, before finishing his degrees stateside. At LatinWorks he's an Account Supervisor on the MARS/Wrigley business. Previously, he worked on accounts including Visa, Microsoft & MillerCoors. He has a B.S. in Business Marketing & International Business and a B.A. in Spanish. |
| Sujei Sierra |
| Account Supervisor |
Sujei grew up in Juárez, Mexico but went to school in El Paso, Texas, which gave her an opportunity to grow up truly bicultural. After 18 summers in triple-digit heat, she headed west to find better weather and settled in beautiful Malibu, California. After graduating with a B.A. in Communication Studies from Pepperdine University, she began her advertising career in Los Angeles and worked on such brands as Hyundai, Saturn, Honda, Lexus and T-Mobile. At LatinWorks, Sujei manages the Anheuser-Busch account. |
| Elizabeth Spiva |
| Producer |
Elizabeth started her career producing TV news and after a while left to roam the earth for a couple of years. Upon her return, a twist of fate deposited Elizabeth on LatinWorks' doorstep, where she became staff producer for nine years. Elizabeth loves to read, travel, and design her own furniture. Her only regret is not getting to have a drink with Kurt Vonnegut before he died. |
| Pachi Tamer |
| Associate Creative Director |
Pachi is from Pergamino, a small city 3 hours from Buenos Aires, Argentina. After trying to be a lawyer and a doctor, he found his passion in advertising. He began his career doing an internship at Graffiti DMB&B, then moved on to work for Agulla & Baccetti and VegaOlmosPonce. In 2001, he moved to London with just his bike, $1,000 US dollars in his pocket and not speaking a lick of English. After a year of washing dishes, working in construction and picking up a few words in English here and there, he managed to move to the States. After stints at Vidal Partnership and Bravo, he finally found his home at LatinWorks. |
| Seth Taylor |
| ASSOCIATE CREATIVE DIRECTOR |
After moving about 60 times across the US while growing up, Seth landed in Austin after receiving a BFA from Washington University. His creative outlet is really music, but his art and design background led him to Art Direction where he has been working for the past 14 years. Over the past 6 years at LatinWorks, Seth has touched almost every account at the agency, and today works on Domino's, Lowe's, Bud Light and Budweiser. |
| Janelle Treviño |
| Account Supervisor |
Prior to moving to Austin to work at LatinWorks, Janelle had only lived in cities that begin with the letter "D" - Detroit, Des Moines and Dallas. Upon graduating from college, she was a Marketer at one of the nation's top oil companies before making the leap into advertising. In her advertising career, she's worked on accounts across diverse industries including CPG, casino gaming, government and finance. |
| Emily Urban |
| Business Development |
Emily grew up in Birmingham, Alabama and later attended Colby College where she majored in Latin American Studies. After studying abroad in Argentina, Emily came to LatinWorks where she spends every day immersed in the controlled chaos, also known as agency business development. |
| Gina Valenzuela |
| Production Assistant |
Gina is from San Antonio, TX. Go Spurs Go! She has a degree from Texas Tech University in Broadcast Journalism. Guns Up! As a Red Raider, she started her career in TV news and sports and continued for 6 years. She joined LatinWorks in 2011. In her spare time, she likes to bust a move in the ballroom or get her yoga on. Namaste! |
| Dina Vela |
| Account Supervisor |
Dina was born and raised in Zapata, TX. Upon graduating from the University of Texas at Austin with a B.S. in Corporate Communications, she packed her bags and headed to Chicago, IL to jump-start her career in advertising. With over six years of experience, she has worked on various brands such as Procter & Gamble, Miller Lite, Kmart, Domino’s and Subway. Dina loves live music, fashion, foreign films and delicious cafecito. At LatinWorks, she is now part of the Marshalls team. |
| Joey Villanueva |
| Promotions |
Joey grew up in West Oklahoma, the son of a Mexican immigrant and a mother born and raised in a small town on Route 66. It was at college that an interest in advertising developed. After an internship and job in event marketing and promotions with Cultura Dallas, Joey joined LatinWorks to continue in this field. At LatinWorks, Joey manages promotions for Lowe's and assists with other brands including Mars and Bud Light. |
| Javier Viramontes |
| Jr. Art Director |
Javier Viramontes comes from the far West Texas land of El Paso. Maybe it was the bone-dry heat that prodded him towards the shady world of typography, but one thing is for sure, he feels there’s no better way to spend time than to draw and forge letters. And when he's out to sweat, he’s out for blood on the tennis court. |
| Todd Widell |
| CREATIVE INITIATIVES DIRECTOR |
Todd Widell's background spans various roles at MTV, Crispin Porter + Bogusky, TBWA/Chiat/Day, and entrepreneurial efforts inspired by a sabbatical in Marfa, Texas, related to art & philanthropy. Todd holds a degree in Film from the University of California, Santa Barbara, there's a Pandora station in his name, and he won the 5th grade Spelling Bee. |
| Estella Yanez |
| Senior Account Executive |
Estella has 11 years of advertising experience under her belt - with a first-hand understanding in many disciplines of the industry, including promotions, events, and account management. She can execute spectacular promotional strategies, manage businesses, and two-step with the best of them. But watch out, she has a mean high-kick. |
| Alex Zamarron |
| Finance Supervisor |
Alex has worked at LatinWorks ever since he was able to drive. He is originally from McAllen, Texas and graduated from Texas State University with a degree in Business Finance. At LatinWorks, Alex currently works as the Finance Supervisor. Outside of the office, Alex has studied martial arts for 8+ years. |
| Mark Zammit |
| Senior Account Executive |
It was on Nantucket Island, where Mark discovered an interest in advertising. He landed his first advertising gig in Detroit at D'Arcy Masius Benton & Bowles, which later became Leo Burnett. After a couple years, he decided to make the move to Los Angeles where he worked on brands including Kia and Toyota. After three years, he decided to head back to Detroit where he now balances a career in advertising and his passion for music. |
| Enea Abbud |
| Account Supervisor |
Enea was born in Mexico City and raised in El Paso, Texas. She has also traveled to more than 3 continents and lived in 3 different countries. This multicultural journey, along with 5 years of ad agency experience and waiting tables through college has prepared her for just about anything! Enea works as a Senior Account Executive on the Chevrolet account. |
| Cat Albritton |
| Art Director |
Cat, short for Catherine, was raised in the Houston Ship Channel city of Deer Park, Texas. After moving to fresher air at Texas State University, she decided becoming a professional oboist was not her true calling, and fell into graphic design. She moved to Austin to develop her passion for design and advertising at LatinWorks. In her next life, Cat would love to be a cake decorator. |
| Patrick Allare |
| Finance Coordinator |
Patrick studied finance at the University of Notre Dame. During a semester abroad, he lived with an Aborigines tribe and hunted crocodiles in Australia. After graduating, he completed the acclaimed management training program for Kmart in North Carolina and Chicago. He then moved to Austin to begin working in the LatinWorks Finance department. |
| Santiago Andrade-Marin |
| Account Supervisor |
Born and raised in Ecuador, Santiago has always been passionate about Marketing and Advertising. After finishing school in California, he quickly joined the ranks of Hispanic advertising and has enjoyed working on a variety of industries including automotive, CPG, retail, and QSR, among others. Santiago is also an avid soccer and tennis player and a dirt bike weekend warrior. |
| César Aragon |
| Art Director |
César was born and raised in Guatemala City. He started to develop his artistic skills as a child surrounded with paints, brushes, art books and pop culture - a passion that he later refined at Universidad Rafael Landívar in Guatemala. Years of experience working on various design studios and agencies has helped him develop a keen visual style. |
| Patty Argüello |
| Senior Account Executive |
Patty is one of the many McAllenites at LatinWorks. She was born to a German-Paraguayan mother and Paraguayan father, and has three lovely brothers. She received a B.A. in Communications from Trinity University in San Antonio, and has over 7 years experience working on brands such as JCPenney, Church\'s Chicken, Dickies, U.S. Army, NetSpend, U.S. Cellular and Lowe\'s. She loves fashion, dogs, food, fun and all things beautiful. |
| Julian Aristizabal |
| Art Director |
Julian was born on a beautiful sunny afternoon; birds were chirping, roses blooming and the sweet smell of sugar cane was floating in the air. It was at this exact moment when he fell in love with "aguardiente" and that love led him to the best times and memories, most of them from Cali, Colombia. At some point in his life, he switched from engineering to advertising, which he considers his best decision. Recently relocated to Austin from Miami, he is enjoying life to the fullest, not only the good vibe LatinWorks offers, but the city as well. |
| Daniela Totah Bain |
| Senior Strategic Planner |
Daniela (aka Dani) was born in Buenos Aires, raised in Mexico City and moved to Austin to pursue her masters in Advertising at UT Austin (Hook ´em, Horns!). Dani is a Senior Strategic Planner with a creative bent and she provides insights to many of Latinworks\' clients. In her free time she enjoys printmaking, photography and traveling globally. |
| Hank Benzenberg |
| Print Producer |
Hank is from Raleigh, North Carolina, but has been a Texas resident since 1993. Hank appears unbelievably young for his age, but don't let that fool you - he is an amazingly talented advertising veteran. At LatinWorks, he diligently manages all print production work for Chevrolet. He also is only 30 hours away from obtaining his pilot license. |
| Jenna Bixler |
| Art Director |
Out in the West Texas town of El Paso is where Jenna was born and raised. She began her career in advertising as an intern at LatinWorks while attending graduate school at UT Austin. After graduating and freelancing, she eventually went back to the place that gave her first taste of the advertising world: LatinWorks. She has a big passion for Illustrating and giving back to her hometown\'s cultural scene, where she is an organizer/creative lead for El Paso\'s first Neon Desert Music Festival. |
| Michael Brass |
| Senior Account Executive |
A native of San Diego, Michael was born with a knack for Advertising. As a child, he prided himself on memorizing well-known copy - from "My Doctor said, Mylanta" to McGruff taking a "Bite Out of Crime." He pursued his passion at the University of Texas and bleeds Burnt Orange. He has more than 6 years of agency experience with brands like Domino's Pizza, Burger King, GE, Frito-Lay, AT&T and others. |
| Alberto Calva |
| Copywriter |
Alberto was born and raised in beautiful, yet very complex Mexico City. Alberto is a proud "chilango" who loves to engage with people to seize new opportunities and solve challenges. He has been doing this professionally for 12 years now. He studied German and Spanish literature, has written TV series, put together photography art shows, and written a few ads. And if he can\'t sell you an idea by talking, surely his animated hand gestures will seal the deal. |
| Omarr Cantú |
| Promotions |
After graduating from Texas A&M, Omarr was recruited by the Walt Disney Company which took him to Orlando, Florida. He later worked with the Dalton Agency where he specialized in multicultural marketing for McDonald\'s and other brands. Today, Omarr negotiates and materializes promotional marketing for LatinWorks' clients. A Brother of the Leaf, Omarr is an avid cigar enthusiast and frequently reviews cigars. |
| Laura Canzano |
| Art Director |
Laura is French, born in Switzerland, and grew up in 8 different countries. She studied Advertising at UT Austin, and spent her leisure time interning at LatinWorks. She went on to become an Art Director at the Miami Ad School in Madrid. During the program she got to hang with cool agencies such as Ogilvy London and Ogilvy Paris, study photography in Miami, and finish her portfolio in Germany. Now she's back. |
| Robert Casillas |
| Sr. Art Director |
Rob was born in Long Beach, CA, also known as the LBC, made famous by Snoop D.O. Double G! Rob developed an interest in art and creativity early on and received a full scholarship to pursue graphic design. Rob has worked in advertising for 8+ years for agencies including Conill Saatchi & Saatchi. Previously, Rob took a two-year hiatus to open an ice cream store, which was named the best ice cream in the OC. The most popular flavors? Mango con Chile, Aztec Chocolate and more. |
| Jemilly Castro |
| Sr. Strategic Planner |
Born and raised in sunny Puerto Rico, Jemilly experienced her first culture shock when she moved to Milwaukee for college. After college, she happily went to work for a Miami-based Hispanic agency. Jemilly has 10 years of experience working with the Hispanic market, building media strategies, and planning everything and anything, from parties to perfect outfits. She is a digital geek, a musical guru, a lover of all Wes Anderson films, and unlike most of Miami, she doesn´t like Britto. |
| Kelly Childers |
| Account Management |
Kelly is one of the few born and raised in Austin, Texas. She attended Texas State University where she majored in Advertising. Upon graduating, she landed an internship at LatinWorks and has been here ever since. Kelly recently completed her first marathon, after several ½ marathons. Her latest thrill - skydiving. |
| Alvaro Cifuentes |
| Assistant Account Executive |
Prior to joining LatinWorks, Alvaro spent 6 years at Omnicom Group in New York, working on strategic planning and programs development for its global network of agencies. Alvaro has developed an eye for consumer insight, a wide range of marketing disciplines, and excels at helping clients meet their goals. Occasionally, he’ll switch hats and step into the recording studio as well. |
| Jaime Clausen |
| Sr. Media Planner |
Jaime, originally from Chicago, IL, began her professional career buying and planning media for both national and local clients. After gaining big city experience, she made the trek down south to Austin to join the LatinWorks media team to focus her efforts on Hispanic marketing. She is an avid live music fan, making Austin the perfect place for her to call home. |
| Alma Contreras |
| Translator |
Alma is from Brownsville, Texas, and moved to Austin to start working as a translator for LatinWorks. Having always been an avid reader, one of Alma's favorite reads as a little girl was Quino's comic strip, Mafalda. The main character dreamed of one day becoming an interpreter, which in turn inspired Alma to one day become a translator. Serendipitously, this is one of the degrees offered at her alma mater. Mafalda is still #1 in the list of Alma´s heroines. |
| Maria Jimena Cos |
| Strategic Planning |
Maria hails from Mexico City where she then moved to the subway-driven city of New York, before landing in the food truck roads of Austin. With a double degree from the University of Texas, she is an asset to the strategic planning team as she can gather comprehensive research within 4 different languages (English, Spanish, Italian and French) and is currently learning the hardest language of all, Dolphin. |
| Lauren Croman |
| Media Buyer |
Lauren was born in Houston but grew up on the sunny beach of Clearwater, Florida. She came back to her Texas roots for college and fell in love with Austin. This is where she began her career in Media. Currently at LatinWorks, Lauren is a negotiator. She constantly looks for the best possible opportunities for the agency's clients. Outside of the office, you can find her out and about listening to live music and enjoying all the outdoor activities that Austin has to offer. |
| Morris Davila |
| Associate Creative Director |
Morris was born and raised in Monterrey, Mexico. He moved to Austin to work at LatinWorks a year after graduating with a degree in Marketing from the Tecnológico de Monterrey, which means he has been here long enough to have free parking. His advertising experience includes working at agencies in Monterrey and Mexico City, as well as a bizarre month spent working at an agency in Latvia. |
| Amy Dobrinski |
| Senior Media Buyer |
Amy was born and raised in Austin until one day she got the crazy notion to move to Chicago during the winter. After surviving six years with jaunts at GSD&M (in both Austin and Chicago), Starcom and PHD, her roots brought her back to the great state of Texas to work at LatinWorks as a Senior Media Buyer. |
| Jillian English |
| Traffic Coordinator |
Jillian English aspires to be a cast member on Canada's hit teen drama, DeGrassi. While capable of achieving such a goal, she took her talents to Texas and now works at LatinWorks. Amid planning her future nuptials to Wolf Blitzer, Jillian graduated from SMU with a degree in advertising. This prodigy is now head of the agency's traffic department. |
| Carla Ferguson |
| Account Executive |
Carla was born and raised in El Paso, Texas, which neighbors the infamous Juarez, Mexico. It was there that she developed her street smarts, which have come in handy when working in the world of advertising. That and six years of agency experience, digital consulting projects, and an MBA in International Business. She also has over 16 years of classical ballet training under her belt. |
| Bayo Flores |
| Creative Director |
Eduardo Flores, also known as Bayo, was born and raised in Mexico City. From a young age, he showed a special interest in arts and illustration. This eventually pushed him to major in graphic design. Bayo now uses his skills as an advertising professional, but outside the office, he's building a career as an artist. You can check out his work at artwork.bayo.me. |
| Gabriel Garcia |
| Creative Team Lead |
Gabriel is currently Group Creative Director for one of three teams at LatinWorks. His background is in copywriting. He oversees creative work on Kimberly Clark, Pepsi Brands, Marshalls and Barcardi Brands. Gabriel has been at LatinWorks for 3 years and has been with Omnicom for 10. He is an avid scuba diver. His other interests include industrial design, photography and snowboarding. |
| René Gardner |
| Copywriter |
When people ask, René says he's from Tijuana, not Mexico. He always wanted to write for a living. René graduated with a degree in Linguistics, and worked as a correspondent for a México City newspaper for 10 years. Having grown sick of the gunshots, and after becoming a father, he started to work as a copy editor and has been an advertising copywriter since 2005. He hopes to one day write a children's cookbook. |
| Nick Garza |
| Copywriter |
A native son of San Antonio, Nick grew up believing he knew everything about Tex-Mex. But, it wasn't till he headed to UT Austin did Nick discover the sad reality that chips and salsa aren't always free with a meal. Luckily, his disappointment didn't last. Nick landed an internship at LatinWorks and after graduation, became a full-time copywriter. You can also catch Nick playing music around town with his band, Hello Wheels. |
| Juan Pedro Gonzalez |
| Art Director |
With initials like his, .JPG was destined to become an Art Director. Born and raised in Mexico City, he started his career at McCann Barcelona, before moving back to Mexico to work at JWT. He later moved to Austin, then Miami, and now he's back in Austin! .JPG is the OCD, foodie, music junkie, all-things-Mac, and shoe collector you would expect from any self-respecting Art Director. |
| Steve Grill |
| Senior Print Producer |
One of the few, the proud... Steve is a native Austinite. Armed with an AWESOME art degree, and knowledge that Austin would always be more creative than he was, Steve embarked on a mission to make those pretty pictures print correctly, every time. He arrived at LatinWorks with the mission of dotting I's and crossing T's. Fourteen years later, he enjoys a double life as El Cangrejo, the most famous Luchador you've never heard of. |
| Señor Hache |
| Art Director |
Señor Hache is from Mexico City. He started in advertising in 2006. He has worked at agencies such as Lowe, JWT Mexico and DDB Mexico. He has a keen interest in the visual arts and is passionate about industrial design. In fact, after retiring from advertising, it's very probable he'll be designing furniture. |
| Nikolas Haidamous |
| Account Executive |
Botitas is from Texas. Upon graduation from the University of Texas at Austin he pursued his dream of Manifest Destiny in Long Beach, California. With degrees in both Spanish and Communications he began his ad career with Grupo Gallegos. After discovering that California is the land of the fruits and nuts, he returned back to his college internship stomping grounds at LatinWorks. Gracias a Dios. |
| Azucena Hakim |
| Account Supervisor |
Azucena was born and raised in Mexico City and moved to Detroit after high school. She embraced the Hispanic-American culture, started teaching Spanish at Ford & Chrysler and later went on to work for the automotive industry. Her advertising experience began with Chevy eight years ago, implementing and improving processes and procedures to ensure that communication and deliverables are clear and delivered on time. |
| Christina Harris |
| Senior Planner |
Christina was born in El Paso and attended Boston University where she encountered her first Non-Mexican Hispanic. Captivated by such diversity, she ventured on to NYC where she soon excelled on Madison Avenue. Unable to stay away from the mystical glory of Tex-Mex, she moved back to Texas to work at LatinWorks, where she is known for being a word genius & statistical guru all while molding the future of America, her son Xavier. |
| Derek Hatfield |
| Graphic Designer |
Derek brings 15 years as a photographer, art director and graphic designer to Latinworks creative team. Derek attended Columbia College in Chicago, IL and ran his own advertising photography studio for 12 years. Derek has many passions including live music, technology, and of course, photography. In his spare time, Derek explores Austin with his wife, Julie, and toddler son, Max. |
| Amber Hernandez |
| Assistant Account Executive |
Amber is from out in the west Texas town of El Paso. After graduating with a Business/Marketing degree from St. Mary's University in San Antonio, she moved north of I-35 and made Austin City Limits her home. She took her first steps in advertising as an intern for LatinWorks and now works in Account Management as she continues on the journey in the advertising world. |
| Chuy Hernandez |
| Producer |
Despite being from Juárez, Mexico, Chuy actually is a very gentle guy. Upon graduating college, Chuy Joined LatinWorks as an intern. A few months later, he was hired as a full employee to work in the production department. In 2008, Chuy took a two year leave to go produce two feature-length films, one in Mexico and one in the United States. Soon after finishing, he returned back to LatinWorks. He continues to produce films as side projects until he hits the big one. |
| Erik Hernandez |
| Creative Director |
Erik has over 8 years of experience in the Hispanic market. He has several creative awards to his name including a Bronze Cannes Lion. After 2 years as Creative Director on Bud Light, he has moved on to lead LatinWorks' biggest account, Chevy. Born and raised in Austin, he would love nothing more than to make Austin the home of the best advertising agency in the nation. |
| Lil’ Serg |
| Fighter |
I’m the caricature of Sergio. Or perhaps he’s the caricature of me. I embody the fighting spirit and wise soul of Señor Alcocer. These wounds you see on my body come from the brainstorm sessions I hold with the other Creatives. The more scars I receive the better the ideas are. Arigato! |
| Llama |
I was created based off the llama character in the Starburst commercial. Yeah, it turns out that the commercial resonated well with the teenybopper demographic. The doll company, American Girl, took notice of this and WHAM! I was then mass-produced in China and sold to all the teenage girls in America. If you’re interested having me complement your office, you can find me by typing in ‘Starburst Llama Doll’ in the search bar. See you soon! |
| Patty Liendo |
| Account Management |
Patty is from Laredo, Texas and earned a degree in Advertising and Public Relations from the University of Texas at Austin. Patty loved Austin so much she stayed and worked at various agencies, prior to joining LatinWorks. When Patty isn't working, she's playing on one of her four soccer teams or receiving threats from her friends about a soccer intervention. |
| Carla Levy |
| Strategic Planner |
Carla was born in Argentina and moved to the U.S. nine years ago to pursue a career in science. Her first job was as a research lab scientist, which turned out to be quite lonely. So, she received a Master\'s degree in Advertising from UT Austin, and has now combined art, science and her Latin culture, to become a Strategic Planner at LatinWorks for accounts including Domino\'s Pizza, Kimberly-Clark, and other accounts. |
| Neylu Longoria |
| Senior Account Executive |
Neylu proudly calls Matamoros, Mexico home. After 18 years of border town life, she moved to San Antonio to earn a degree in PR and Marketing from UTSA. She started her professional career doing PR for Fisher-Price and Continental Airlines, but then took a leap into the Account Service world. A self-described “avid traveler,” Neylu also finds time to bake and loves to create beautiful one-of-a-kind jewelry. |
| Chris MacDonald |
| Art Director |
Chris was born in Santiago, Chile and moved to the U.S. at the age of five. After graduating from UT Austin, he joined LatinWorks while it was still in its infancy. A few years later, he set off in search of adventure, which he found in California as well as Houston, working for both general and Hispanic market shops. In 2008, he got the call to come back to LatinWorks once again, only this time wiser and with 10 years of experience behind him. |


































































