THE LEADERSHIP TEAM

We aim to lead our client partners with relevant, timeless, and compelling brand stories. With diversity driving our country’s growth, America’s cultural identity and values are experiencing a great evolution. Our agency’s long history with diversity has prepared us to help brands succeed in the midst of today’s complex transformation.  

Manny Flores CEO & Managing Partner As CEO, Manny brings years of brand development and segment marketing expertise while overseeing agency operations, strategic direction, public relations initiatives and client relations. Prior to co-founding LatinWorks, Manny was client side at Anheuser-Busch where he served as VP of Marketing Development, launching important brand extensions of the Budweiser franchise and spearheading breakthrough multicultural marketing programs.          

Manny Flores
CEO & Managing Partner

As CEO, Manny brings years of brand development and segment marketing expertise while overseeing agency operations, strategic direction, public relations initiatives and client relations. Prior to co-founding LatinWorks, Manny was client side at Anheuser-Busch where he served as VP of Marketing Development, launching important brand extensions of the Budweiser franchise and spearheading breakthrough multicultural marketing programs.        
 

Alejandro Ruelas CMO & Managing Partner As CMO, Alejandro oversees the agency’s business development and marketing efforts.  Prior to co-founding LatinWorks, Alejandro had an 18-year career in the beverage industry, including 13 years at Anheuser-Busch. There, he led multicultural marketing for the U.S. and Puerto Rico and advised on international marketing operations. Among his most recognized accomplishments, he helped bring the company the global sponsorship rights to FIFA’s World Cup. 

Alejandro Ruelas
CMO & Managing Partner

As CMO, Alejandro oversees the agency’s business development and marketing efforts.  Prior to co-founding LatinWorks, Alejandro had an 18-year career in the beverage industry, including 13 years at Anheuser-Busch. There, he led multicultural marketing for the U.S. and Puerto Rico and advised on international marketing operations. Among his most recognized accomplishments, he helped bring the company the global sponsorship rights to FIFA’s World Cup. 

Christy Kranik EVP, General Manager   As EVP, General Manager Christy steers the vision and leadership of the agency, its accounts, and media team.  Additionally, Christy is responsible for managing high-level client relationships, fostering LatinWorks’ culture, and heading career development programs.  Christy is a big advocate of helping women in the industry to recognize their full potential and in 2014, was featured on Ad Age’s “Women to Watch” List.    

Christy Kranik
EVP, General Manager
 

As EVP, General Manager Christy steers the vision and leadership of the agency, its accounts, and media team.  Additionally, Christy is responsible for managing high-level client relationships, fostering LatinWorks’ culture, and heading career development programs.  Christy is a big advocate of helping women in the industry to recognize their full potential and in 2014, was featured on Ad Age’s “Women to Watch” List.  

 

Gabriel Garcia Executive Creative Director Gabriel’s contributions in creative leadership have brought thought provoking work to the multicultural space in the U.S. and have contributed to positioning LatinWorks among the top ad agencies in the country.  His affinity for converting insights into meaningful ideas has led to industry-recognized creative work for the agency’s extensive roster.  An upbringing in both the U.S. and Mexico provided insight and a unique opportunity to understand two distinct cultures and how they coalesce.

Gabriel Garcia
Executive Creative Director

Gabriel’s contributions in creative leadership have brought thought provoking work to the multicultural space in the U.S. and have contributed to positioning LatinWorks among the top ad agencies in the country.  His affinity for converting insights into meaningful ideas has led to industry-recognized creative work for the agency’s extensive roster.  An upbringing in both the U.S. and Mexico provided insight and a unique opportunity to understand two distinct cultures and how they coalesce.

Marc Wilson VP, Group Strategy Director Marc believes that understanding people and uncovering their motivations is at the heart of connecting brands with consumers.  An ad agency veteran, Marc has been able to use his strategic acumen, knowledge of the multicultural space, and leadership skills to make a significant strategic impact on a number of client initiatives, particularly Target’s dedicated Hispanic #SinTraducción campaign and Lowe’s Home Improvements’ African American initiatives.

Marc Wilson
VP, Group Strategy Director

Marc believes that understanding people and uncovering their motivations is at the heart of connecting brands with consumers.  An ad agency veteran, Marc has been able to use his strategic acumen, knowledge of the multicultural space, and leadership skills to make a significant strategic impact on a number of client initiatives, particularly Target’s dedicated Hispanic #SinTraducción campaign and Lowe’s Home Improvements’ African American initiatives.

Scott Radigk SVP, Financial Operations Scott believes there are solutions to every challenge. At LatinWorks for the past 6 years, he currently oversees finance, IT and production and works on refining operations to meet the client’s needs as well as the agency’s. He began his career and spent the first ten years in Chicago overseeing production for a variety of brands. Committed to bring up new young minds into the field, he currently sits on the board of the Austin School of Film.  

Scott Radigk
SVP, Financial Operations

Scott believes there are solutions to every challenge. At LatinWorks for the past 6 years, he currently oversees finance, IT and production and works on refining operations to meet the client’s needs as well as the agency’s. He began his career and spent the first ten years in Chicago overseeing production for a variety of brands. Committed to bring up new young minds into the field, he currently sits on the board of the Austin School of Film.
 

 
Melissa Trepinski Executive Director, Business Development A Chicago native, Melissa is a high-energy, results-driven leader with experience in global, multicultural, digital, shopper marketing, business development, and delivery of insights-driven IMC campaigns across a broad range of categories including retail, telecom and CPG. Today, she leads the LatinWorks Business Development Department and enjoys seeking out clients we can partner and grow with for the future.    

Melissa Trepinski
Executive Director, Business Development

A Chicago native, Melissa is a high-energy, results-driven leader with experience in global, multicultural, digital, shopper marketing, business development, and delivery of insights-driven IMC campaigns across a broad range of categories including retail, telecom and CPG. Today, she leads the LatinWorks Business Development Department and enjoys seeking out clients we can partner and grow with for the future.  
 

  

 

OUR TALENT