Founded in 1998 by Manny Flores and Alejandro Ruelas, LatinWorks is based in Austin, TX and is a cross-cultural agency that believes brands live by their connection with culture.  And today, culture is evolving faster than ever before.

Culture is created through a natural tension – between diverse people, ideas and values. We believe that brands thrive not by simply reflecting this culture, but by affecting it. Using an approach we call Positive Friction, we harness the tension in today’s society and inject the energy it creates into our work, affectively getting to great ideas that begin to change culture itself.

Recognized on a global scale as one of the most awarded multicultural agencies, LatinWorks is a three-time Ad Age “Multicultural Agency of the Year”, a two-time recipient of Ad Age’s “Agency A-List” award and one of Forbes’ “Most Influential Agencies.”


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Obsessed with providing solutions that answer even the most challenging client business problem, LatinWorks is a unique and specialized agency with roots in the multicultural space.